Yorkshire Marketing Consultant of the Year Calls Time on Guesswork Marketing for UK CEOs

Cat Knell Gerace, founder of MeWow™ Marketing, has been named Marketing Consultant of the Year 2025/26 at the Prestige Awards Yorkshire, recognised for her work helping CEOs turn marketing from a costly, uncertain activity into a controlled business function that leadership teams can trust

As economic pressure increases and boards demand clearer accountability, many UK business leaders are questioning whether their marketing function is truly fit for purpose. For Cat Knell Gerace, this growing scrutiny has defined her work with established B2B organisations across professional, technical, and regulated sectors.

With more than 20 years’ experience, Cat has built a reputation for addressing one of the most persistent frustrations among senior leaders: marketing that looks busy but delivers little commercial confidence.

“Many CEOs are surrounded by dashboards, tools, and activity, yet still cannot answer a simple question,” Cat explains. “Is our marketing actually supporting the business, or is it just noise? When leaders cannot clearly see how marketing contributes to revenue, decision-making slows and risk increases.”

Through her Hull-based consultancy, MeWow™ Marketing, Cat works with CEOs and leadership teams across England to bring structure, accountability, and leadership control back into marketing. Her proprietary MeWow™ Marketing Blueprint™ is an eight-step framework that aligns direction, audience, messaging, customer journey, execution, tracking, team ownership, and leadership into one coherent system.

The Prestige Awards judges praised the clarity and depth of Cat’s approach, highlighting its focus on practical outputs rather than theory. They noted how her work equips senior teams to scale with confidence, reduce dependency on external agencies, and avoid common pitfalls that drain time and budget without delivering measurable value

Unlike traditional consultancy models, MeWow™ Marketing places leadership capability at the centre of marketing performance. Businesses are supported to understand, lead, and measure their marketing internally, ensuring it performs with the same discipline and accountability as finance or operations.

“There is a wider shift taking place,” Cat adds. “Marketing is no longer a creative side project. In uncertain conditions, leaders want predictability, accountability, and control. This award recognises that marketing must operate as a commercial function, not a gamble.”

The Marketing Consultant of the Year title positions Cat Knell Gerace as a leading voice in the movement to professionalise marketing leadership within UK B2B organisations.