Youtube star and food entrepreneur Mikey Pearce has announced the opening of his third plant-based kitchen site.
The new opening this week in the heart of Chelsea on August 20 follows the incredible success the brand has seen in Brighton, with their first site opening just eight weeks ago on June 18.
The opening has been fuelled by the increased desire for quality food being delivered post lockdown.
Mikey’s huge expansion plans include opening further sites in London, Tunbridge Wells, Manchester, Edinburgh and Bournemouth in the coming months.
The Chelsea kitchen will be serving their signature plant-based dishes, with a number of exciting new additions to the menu across Chelsea, Hammersmith, Kensington, Putney, Fulham, Brompton, Brook Green, Knightsbridge, Sands End, Shepherds Bush and South Kensington and will be available exclusively on Deliveroo.
Clean Kitchen Club opened its first site during the Coronavirus lockdown, with Mikey deciding to invest £20,000 of savings made from his YouTuber career into creating what he hopes will become the UK’s fastest growing plant-based brand.
Since opening, Clean Kitchen Club has proved to be a huge success in Brighton and the business is on track to turnover in excess of £1million in its first year alone.
Mikey Peace, Co-founder said: “The focus from the get go has been to bring people delicious, guilt-free food. We’ve made sure we’ve sourced the freshest ingredients we can to create some truly special dishes and we’re happy to report everyone seems to be loving them, no matter whether they follow a plant-based diet or not.
“We’ve felt so blessed that the local Brighton community has really got behind us and we’re aiming to become the UK’s fastest growing plant-based brand, opening sites in every major city. Chelsea will be our first London site but by no means our last. We’re already planning to open an east London site in the coming weeks.
“It’s very exciting to see the business growing so fast and we can’t wait to show Chelsea and the surrounding areas what we’re all about. You’ll be able to find us on Deliveroo and I’m sure you’ll all enjoy our plant-based creations.”
Hugely passionate about plant-based food, Mikey and his co-founder and childhood friend Abe Day-Garman began to create the Clean Kitchen Club concept when Mikey started to cut down on his meat and alcohol intake, which resulted in him losing over 20kg’s in just a few months.
Following his health kick, the friends began to talk about creating a healthy, guilt free burger that would not only taste delicious, but also be good for the environment and not bad for you.