Vox BT: Every Vox Radio Just Went Bluetooth

Now all guests can follow a tour through their own wireless earphones or hearing aids.

For 25 years, Vox has made sure every guest on a guided tour hears every word. Vox provides comfortable headphones to everyone, including over-the-ear sets that sit easily over hearing aids. Today most travellers carry wireless earbuds, and more and more hearing aids connect via Bluetooth. So the question changed too: could I just use my own?

From September, the answer is yes. With Vox BT, every Vox radio becomes Bluetooth-ready. A guest joins the tour, and the guide’s voice arrives directly in their own wireless earbuds or their own Bluetooth hearing aids. Nothing to configure, nothing new to learn.

“What I love about Vox BT is how natural it feels for the guests,” said Fabio Primerano, CEO of Vox. “Picture a group in a busy cathedral. One person is listening through their own earbuds, another is hearing the guide stream straight into their hearing aids, and everyone is following the same tour, each in the way that suits them best. We didn’t build something complicated. We listened to what our guests asked for, and then we went a little further.”

For tour operators, it is a quiet but powerful upgrade. Vox is the first in industry to bring Bluetooth to its entire fleet of radios: every tour running on Vox becomes Bluetooth-ready, with nothing to change in the way operators already work. For the people who need it the most, this makes a big difference. A guest with Bluetooth hearing aids can now receive the guide’s commentary directly through their own devices, with nothing extra to wear and no straining to catch detail over city noise. For the many travellers who rely on hearing aids, it quietly removes a daily frustration.

There is an environmental gain, too. Vox already gives guests headphones and takes them back to be recycled, so nothing goes to waste. Vox BT builds on that: when guests bring their own earphones, there is even less to distribute and handle, extending an approach Vox already has in place.

Vox BT builds on the momentum of Vox Aura, Vox’s AI transmitter, now a smart companion that helps guides answer anything, adds live subtitles, and speaks the guest’s language in up to 200 languages. The same tour can be shaped differently for a family, a specialist group, or a first-time visitor, each on their own channel. And when there’s no network, Aura keeps working, streaming pre-loaded multilingual content straight from the device. The thread is the same: listen closely, then go a step further.

Vox BT launches in September 2026. Operators who would like to be among the first to offer it can register their interest at Vox Tours. Or contact your dedicated Vox account manager.