Sixteen By Nine are experts in launching brands on TV. They believe that television still remains the place to be for businesses of all sizes. Many people are reluctant to even think about advertising on the small screen because they don’t think anyone is watching anymore.
With the rise of streaming platforms and social apps like TikTok or Youtube, we were inclined to think the same.
Well, Dan and Elizabeth from the Sixteen By Nine team have been proving otherwise.
Television advertising is at the core of what they do. And they have commented on the possibilities of connected and addressable TV plenty of times before.
Dan Salem said – “These are exciting times. People may not all be watching TV traditionally. But with the accessibility of connected TV like Amazon Fire, Apple TV and major gaming consoles, you can guarantee their eyes are glued firmly to that screen. That’s why it is so important brands are making the effort to be there too.”
Historically we would all watch the same programme at the same time on a scheduled channel. This may have been the reason for viewer numbers falling. Although, busy and hectic lives are being catered to through streaming and on-demand capabilities.
These make for exciting times where businesses like Sixteen By Nine are involved. It opens up a world of possibilities and exposure for every industry. With this in mind, the team has a host of expertise ready to create bespoke and impactful campaigns on the small-ish screen.
They’re not only about that box in your living room. Social media, web, cinema and OOH are all part of their advertising armoury. When it comes to gaining traction, the idea is to put your brand in front of as many people as possible.
Elizabeth from the team has told clients previously: “If you add up all of the ways in which we divide our time between traditional media, DVDs, consoles, streaming and everything else – Live TV and broadcasted content still come out on top. This just goes to show that to reach your audience, you need to be on their screens. Otherwise, you’ll be missing them for a huge proportion of their days.”
It is also worth noting that a lot of brands are still targeting the most difficult to reach, and therefore expensive to market to audiences. Why simply focus on the younger market when so many industries can branch out to the people keeping these TV viewing numbers on the rise?
It’s still the medium of choice for the over-45s by a landslide and we can’t forget about the surge in viewings during the recent lockdown periods. Since then, we can admit that everyone has found some sort of binge-worthy programme to indulge in.
Now, more than ever, we are found with eyes glued to the screen. So many continue to enjoy the luxury of television and so by businesses using this platform to advertise their brand they will be capturing the hearts and minds of plenty within their target audience.
It is an ever-changing medium, but still remains the go-to source for news and particular information.
Sixteen By Nine continues to demonstrate that TV is, in fact, still alive.
