Huddersfield dentists Fresh Smile Clinic have seen the demand for cosmetic dentistry procures such as Invisalign rise in the wake of the Covid-19 pandemic. The clinic has observed that the number of routine appointments is down, while enquiries for cosmetic procedures such as straightening and whitening are reaching record levels.

Invisalign is a teeth straightening procedure in which virtually invisible aligners are fitted. It is a popular choice for many who are now shunning traditional braces with brackets and wires. They are also fast-acting and also suit older patients who feel they missed out on the opportunity to straighten their teeth as teenagers.

The sudden and unprecedented in Zoom meetings and calls has created an increased focus on appearance.

“It is highly unusual to have to watch yourself on a screen on daily basis. Our patients report a greater sense of insecurity from video calls,” says Dan Punia of Fresh Smile Clinic, an award-winning cosmetic dentist serving Huddersfield and Halifax.

“Everyone deserves to smile with confidence. The reaction we receive from patients when they see their new smile for the first time is incredible. There are many happy tears and a newfound sense of confidence as patients move on, free of insecurities about the appearance of their smile.”