Dyke Joins Astra Signs As Sales Director

Astra Signs has bolstered its senior team with the appointment of Paul Dyke as Sales Director.

Dyke joins the business from isGroup and brings over 35 years’ sales expertise to the team alongside exceptional knowledge of the signage production process.

The appointment comes as Astra Signs celebrates sustained business growth and looks to the next phase of expansion in an ever-evolving market.  He is tasked with overseeing all client relationships and leading the organisation’s ongoing new business strategy.  He reports directly into Astra Signs Managing Director David Derbyshire.

Speaking on the appointment, Dyke said: “Astra Signs is an impressive operation, well recognised for its forward-thinking approach, ‘can-do’ attitude and industry-leading products.  I’m pleased to join the team and to contribute to the continued growth and development of the business.”

Astra Signs Managing Director, David Derbyshire, added: “Paul brings to the team a consultative approach to business, one that guarantees clients a robust solution to their branding, signage, graphics and print requirements, no matter how complex the brief.

“He’s an outstanding individual and shares our passion for delivering high-quality products combined with exceptional service.  We’re pleased to welcome him onboard as another member of our valued Astra Signs team.”

Astra Signs is based in Trafford Park and one of the UK’s most respected manufacturers of signage and wayfinding products, producing and installing world-class signs for a range of sectors including: sport, retail, leisure, architecture and design, government associations, and international events.

The business has operated throughout the pandemic providing essential safety signage and sneeze and hygiene screens to a wealth of business sectors including hospitals and healthcare centres, retail, hospitality, and the construction industry, for whom Astra Signs has produced thousands of environmentally friendly bubble boards to ensure a COVID-19 safe working environment, keeping Britain building.

Astra Signs’ clients include Manchester Airport Group, Hilton Hotels & Resorts, Manchester City Football Club, Transport for Greater Manchester, Arnold Clark, and Morris Homes.