Harrison Achieves Record Sales Growth, Unveils Global Brand Positioning to Drive Next Phase of Expansion

Following a decade of sustained international expansion and exceptional growth, global design consultancy Harrison is announcing the launch of The Harrison Way.

It’s more than a design philosophy, The Harrison Way is a shared belief in how the global Harrison team thinks, creates, and works together. It represents the way they show up in their studios, with their clients, and for each other. A strategy for growth and a culture built on curiosity, creativity, craftsmanship, all underpinned by care.

As global specialists committed to making hospitality unforgettable, Harrison has evolved its brand to transcend traditional design thinking — strengthening its culture, sharpening its mission, and ensuring hospitality guests remain at the heart of every decision. This evolution comes to life through the launch of the new brand identity, marketing campaigns and website, all marking a pivotal moment in the company’s journey.

Driving Global Growth:

Founded in Birmingham (UK) over 35 years ago, Harrison is celebrating ten more years of significant growth. Having opened its US and APAC offices in 2013 and 2019 respectively, Harrison has experienced a 200% increase in team growth over the last decade, corresponding with global year-on-year sales growth averaging 20% over the past three years.

Architectural Depth and Expertise Expansion

Once known primarily for its specialism within UK hospitality interior design, Harrison has evolved into a multidisciplinary agency with projects touching all four corners of the globe. Navigating cultural nuances through a strategic approach, the Harrison team leads with creativity and delivers with global knowledge, local expertise and a client centric approach.

With team growth has come the opportunity to expand and increase the depth of expertise within the company, creating robust, compelling and commercially resilient strategies for clients.

As demand for new brand creation projects increases, the latest of which will be debuted in Houston Texas in late 2025, Harrison has expanded the global team to include dedicated strategy and brand identity divisions in each office, alongside the appointment of a new Creative Director of Branding, Claire Siderfin, in the UK last year. From historic pubs in the heart of central London (The Zetland Arms, Kensington), to a hotel and conference centre which welcomes global delegates (Burleigh Court Conference Centre & Hotel, Loughborough  University), to reimagining a hospitality brand’s legacy through a new design experience (Fogo de Chão, approximately 50 locations across the globe), the Harrison team continues to deepen their impact within and for clients.

With US licensed architects operating in 40 states and architectural expertise in the UK, Harrison provides the scale and expertise to deliver consistent, high-quality design. As the industry pivots in the UK with new government legislation, Harrison supported Jay Hawkins through the process of becoming a Principal Designer, one of less than 30 select individuals in the UK.

In APAC, the team has firmly established itself as in-market specialists, primed to empower brand growth and enable businesses to expand across borders and successfully into new markets. Harrison strategically positioned the iconic Highland Coffee’s brand supporting the launch of their flagship locations and preparing for global expansion.  A sign of the strength of relationships developed, Paul Wainwright, Design Director and Partner, now sits in-house for Viet Thai International as Design Director, leveraging his global expertise offering a unique perspective from both sides of the relationship.

International Growth Partners

Harrison today is seen by many as the partner of choice for international brand expansion and translation supporting 30+ brands on this journey. Whether it’s a US brand looking for transatlantic expansion, such as Raising Cane’s, Chipotle, or Nando’s, or a powerhouse in APAC growing its footprint from one territory to the next, Harrison prides itself on delivering considered and grounded approaches which enable a brand to maintain the heart of the business whilst engaging with a new audience.

Keith Anderson, Global CEO, comments: “Our evolution has taken us beyond creating spaces to shaping entire brand ecosystems where strategy, branding, design, and architecture converge under one vision. Though our reach is global, our strength lies in our growth mindset and in-depth local knowledge. Clients benefit from an integrated team that collaborates across borders navigating cultural nuances to bring their brands to life.”

For example, Harrison has been a design partner of choice for Nando’s UK since the late 1990’s. Expanding this relationship and building on the foundation of knowledge has allowed Harrison to bring the famous PERi-PERi chicken restaurant to new markets, including Australia and Middle East. Guests stepping into a Nando’s should always know where they are, regardless of the global location. As the brand expands, Harrison’s long-standing relationship and unparalleled experience allows the team to find the careful balance between drawing on local inspiration and ensuring brand synergy.

Evolution & Leadership Growth

As Harrison marks nearly four decades at the forefront of hospitality design, the practice celebrates a legacy built on creativity, collaboration, and credibility. In this new era, the team continues to evolve while staying true to the core processes that have defined Harrison’s success. Their approach has been refined but has never lost sight of the importance of taking time to understand human connection and keeping storytelling at the heart of every hospitality experience. With fresh energy and a forward-looking vision, Harrison remains committed to shaping the future of hospitality.

In 2023 Keith Anderson, who has been with the business for 23 years, stepped up to the role of Global CEO with a strong focus on people, culture and the future development of the global studios. The company’s leadership structure has grown in both depth and diversity, providing added value through incremental services. Today, women represent 39% of senior leaders, a 600% increase since 2020 and a true reflection of Harrison’s commitment to inclusive progression.

Additionally, amongst the senior leadership team at Harrison, 67% of the team have been with the company for 10+ years, reinforcing their commitment to providing opportunities of growing their teams and business from within.

Introducing The Harrison Way

At the heart of the company’s newly established business strategy is their Harrison Way. A unifying philosophy that connects the global teams, expertise, and client partnerships around a single purpose:

“To make hospitality unforgettable; for our clients, our guests and our teams.”

As social expectations shift, authentic connections and guest experiences becomes a business imperative, the Harrison Way serves as a strategic framework for how the company invests in its people, collaborates across continents, and supports clients navigating generational and cultural change.

This can be found across multiple business touchpoints, including visual representations such as the refreshed Harrison website.

“The world our clients operate in has transformed, and so have we,” adds Keith Anderson, “I’m really proud that as a business, we have gone on a journey, we’ve not been afraid to evolve, and ultimately, we’ve realised the vision we set out to achieve.  Revisiting our company strategy has allowed us to align our people, sharpen our focus, and reinforce growth – individually, collectively, and as a company. The Harrison Way ensures our teams and values remain connected as we deliver meaningful, cutting edge design for the decade ahead.

“We have always held the confidence of the market and been known as the company which delivers, but we have been able to take that level of expertise to the next level. We are proud to count some of the world’s leading hospitality brands as our clients, from Raising Cane’s to Gordon Ramsay North America to Chipotle. Harrison’s growth is driven by a simple truth: our clients’ ambition fuels our progress, and their success is our legacy. We have limitless aspirations for our people, clients and company and it is exciting to be able to lead  Harrison as we continue to build something even more special.”