RTÉ Media Sales today announced its4women.ie as the new sponsor of Oliver Callan on RTÉ Radio 1 from Monday 8th April 2024.
Oliver Callan’s brand-new morning radio show is a sharp hour of entertainment that charms the mood of the nation, discussing trending topics, the latest in sport, and the arts. Broadcasting from 9am to 10am weekdays the show enjoys life stories of both studio guests and listeners with Oliver’s wickedly fresh take on all the hot topics of the day, as well as music, comedy, and everything in between.
Brokered by B Connected Media, the 12-month RTÉ Radio 1 sponsorship includes 5 x 10-second sponsor-credited stings per show, sponsor-credited promos in Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’ Connor, as well as listen back and homepage sponsorship.
Tara Farrell, Sponsorship Manager, RTÉ Radio said: “We are delighted to welcome its4women.ie back to RTÉ Radio 1. Securing a sponsor so soon in its tenure is a great endorsement of both the Oliver Callan show and RTÉ Radio 1.”
Gary McClarty, managing director of MCL Insurance Services (Ireland) Limited, said: “Teaming up with RTÉ Radio 1’s Oliver Callan Show through the its4women.ie sponsorship presents a remarkable opportunity. Just as Oliver Callan’s brand-new morning radio show captivates audiences with its sharp wit and diverse content, we at its4women.ie are energised to connect with listeners across Ireland, igniting conversations, and infusing our distinctive touch into the nation’s morning routine. It’s more than just entertainment; it’s about forging meaningful connections with our audience, sharing stories, and embracing the dynamic spirit of everyday life.”
Stephen Lamb, director, B Connected Media, said: “Securing the sponsorship deal between its4women and RTÉ Radio 1’s morning show, hosted by Oliver Callan, is a momentous achievement. This collaboration seamlessly aligns its4women’s dedication to empowerment with Oliver’s commitment to engaging and informative programming. By enhancing brand visibility and association with trusted content, we’re set to make a lasting impact in the hearts and minds of listeners. It’s a convergence of brands dedicated to enriching lives and resonating with audiences nationwide.”
Broadcasting on RTÉ Radio 1 every weekday, the 9am – 10am hour is now the joint second most listened national radio shows with 343,000 listeners*.
