JudeLuxe named Best Small PPC Agency at European Search Awards 2026

JudeLuxe, a specialist ecommerce PPC agency, has been named Best Small PPC Agency at the European Search Awards 2026, marking a major milestone for the founder-led Google Ads agency.

The agency also won Most Innovative Campaign (PPC): Small and received Silver for Best Use of Search – Retail / eCommerce (PPC): Small, giving JudeLuxe three separate recognitions at this year’s awards.

The European Search Awards celebrate excellence in SEO, PPC, digital and content marketing across Europe. For JudeLuxe, the win reflects a growing shift in ecommerce paid search: away from surface-level ROAS reporting and towards more commercially disciplined decision-making around profit, margin, feed quality and SKU-level performance.

Founded by Chris Avery & Gee Kullar, JudeLuxe works with ecommerce brands that want Google Ads managed around commercial outcomes rather than vanity metrics. The agency focuses on helping retailers understand which products are actually profitable to scale, where wasted spend is hiding, and how feed quality, stock position and contribution margin should influence paid search strategy.

Chris Avery, co-founder of JudeLuxe, said:

“Winning Best Small PPC Agency at the European Search Awards is a huge moment for us. But more than anything, it validates the way we believe ecommerce PPC should be done.

“Too many brands are still judging Google Ads performance through blended ROAS alone. That can look impressive in a dashboard, but it does not always tell you whether the business is making money.

“Our focus is on helping ecommerce brands make better decisions with their budget by looking at margin, product-level performance, feed quality and wasted spend. It is easy to look like a hero in Google Ads. It is much harder, and much more important, to be a hero on the P&L.”

The awards success follows a period of growing demand for more specialist ecommerce PPC support, as retailers face rising acquisition costs, tighter margins and increasing automation within Google Ads.

JudeLuxe argues that while automation has changed the way paid search accounts are managed, it has also made commercial inputs more important. Platforms can optimise towards a target, but they still need the right business context to understand which products should be prioritised, which categories deserve more investment, and which areas of spend are not creating meaningful value.

Gee Kullar added:

“Google Ads is becoming more automated, but retail margin is not. That is why ecommerce brands need PPC strategies built around the actual economics of the business, not just media metrics.

“For us, this award is not just recognition of agency performance. It is recognition that ecommerce PPC is moving into a more commercially accountable era.”

JudeLuxe describes itself as a specialist Google Ads agency for ecommerce brands, working with businesses that want direct access to the people managing their accounts and a clearer understanding of how paid search is contributing to profitable growth.

The agency’s European Search Awards success positions it among the leading small PPC agencies in Europe and reinforces its focus on profit-led ecommerce growth.