MW-W Group Leads Social & Influencer Strategy for Palmer’s UK’s New Tahitian Vanilla Launch

MW‑W Group Ltd, the remote marketing consultancy founded by Matt Webster, is delighted to announce it has been entrusted with defining the digital storytelling, influencer partnerships, creative direction, and social activations to support the launch of the new Tahitian Vanilla Body Lotion.

This collaboration represents a key strategic move for both brands: for Palmer’s UK, an opportunity to amplify the introduction of a differentiated skincare fragrance line; for MW-W Group, further cementing its reputation for combining creativity and results in the beauty & consumer goods sector.

“We’re excited to be working with Palmer’s UK on this launch,” said Matt Webster, Founder of MW-W Group. “Our aim is to create meaningful digital narratives and authentic influencer partnerships that resonate with skincare audiences, while driving measurable growth in awareness, engagement, and sales.”

Zahira Beddou, Marketing Director for Palmer’s UK & France, adds:

“At Palmer’s, we believe in the power of sensory storytelling and trusted voices. Partnering with MW-W Group gives us the support we need to bring our Tahitian Vanilla skincare launch to life across social and influencer channels. Their expertise aligns well with our ambition to reach new audiences while staying true to our brand heritage.”

MW-W Group’s remit includes:

• Development of social content strategy aligned with brand tone, product benefits, and audience insights
• Identification, recruitment, and management of influencer partnerships (macro, micro, and niche creators)
• Creative direction, content production planning, and campaign measurement