Gareth Johnson - Chrysalis Growth

For any business that has been faced with setbacks, the desire to get back on track can be a strong motivator. However, without clear goals, this motivation may be lost quickly and your efforts may go amiss.

By setting clear goals and strategies to get your business back on track, you will be able to paint a clear picture of what you want to achieve. When you combine these with a clear action plan you will surely be well on your way to success.

Setting Long Term Goals

When first considering new business goals, you should consider your long term plans. When doing so consider your initial inspirations and goals when you first started your business venture. Perhaps, you might have deviated from your original visions of where you wanted to go. For instance, the economic climate or other conditions may have forced you to reevaluate your business.

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Long-term goals should always be set with a timeline somewhere between 3 and 5 years. A good example of a long-term goal might be to increase your market share by 15% within 5 years. Long-term goals may often seem unrealistic and unattainable but this is where short term goals will play a key role in achieving them.

Short Term Goals

Knowing where you want your business to be you can begin to use short term goals in achieving long term goals. The criteria for successful short term goals should include:

  • Identifying actions to be taken
  • Responsibility and accountability in who carries out any identified actions to be taken.

Use the SMART Technique To Plan Your Goals

The smart technique is great in that it can act as a checklist to check your goals against. SMART is an acronym standing for:

  • Specific – your goals need to give accurate and precise detail of what needs to be achieved. This will allow for accountability and monitoring of progress.
  • Measurable – you need to be able to measure your achievements in order to monitor whether you are successful in the pursuit of your goals.
  • Attainable – You need to be able to balance ambition with a realistic outlook on where you want to move forward. Setting goals that are unrealistic, will only serve to kill your motivation when they are not achieved.
  • Relevant – ensure your goals are relevant in terms of your industry and current market condition.
  • Time-specific – Your goals should always be accompanied by deadlines in order to keep yourself on task.

Additional Tips

When making business strategies to get your business back on track you should always aim to be flexible. Things in life usually never go perfectly to plan so you allow yourself to be able to adapt when changes must be made.

Additionally, you should ensure that you get your whole team involved in achieving the goals. Informing your colleagues of goals will allow for accountability to be kept as they will be able to ensure that each over keeps on task. Additionally, by getting other people involved you may receive different ideas and suggestions about how you can reach the goals that you alone may not have thought of.

Ensure to track your progress

It is important that you review your progress when working towards goals. This is important as it will help motivate your team as they will be made aware of their achievements on the route toward sling term goals. Additionally, it will help you to identify which goals need more focus and modify goals where needed.

In addition to tracking your goals, it is also important to ensure that success is rewarded and celebrated. Celebrating accomplishments will help serve as a motivator to carry on working towards further goals. It will also bring closure to goals you have completed and bring the team together which is excellent for team morale and employee satisfaction.

With over 30 years in sales and marketing, Gareth Johnson of Chrysalis Growth can transform your business into one that is thriving through the use of innovative tactics, proven to provide impressive results.

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