The Sushi Co launches in Wembley

Wembley is getting a new addition this week, as one of the fastest-growing UK restaurant chains is opening at 454 High Road, in the old ‘Three’ shop.

The Sushi Co is launching its 34^th store, having completely refurbished the site with premium furniture and fixtures for the ultimate fast dine-in experience. It will include the Sushi Co’s unique offering: a live Sushi Kitchen in which chefs make top of the range, fresh food in minutes, in front of customers – described as ‘delicious’ and ‘heaven sent’ on Trip Advisor.

Up to 12 new jobs are being created with the opening, through front of house and kitchen roles – the chefs will prepare Hosomaki, Uramaki, Nigiri, sashimi, poke bowls, and hot dishes (curries and gyozas) from 11am until late night opening.

The Sushi Co is growing fast: this is the 34th outlet and there are plans to open 8 more venues this year. With delivery, click & collect and eat-in, every type of diner is catered for. Fans include TOWIE stars Junaid Ahmed, Jodie Wells and Lauren Goodger, Strictly Come Dancing’s Nikita Kanda, Love Island’s Indiyah, and Bollywood stars Jasmin Walia and Zack Knight.

A grand opening event will take place for the public on Saturday 18th June, giving away free sushi rolls from 12pm. Customers will be invited to ‘Spin the Wheel’ for prizes and pick up a memento from a balloon artist, who will be making football and sushi-themed balloon art for customers of all ages.

“No other high street sushi restaurants include live kitchens where you can see the food being prepared, it’s one of the reasons we’re so popular, as people really value fresh ingredients and kitchen skills when it comes to this cuisine,” says Head of Operations, Haran Thushiharan. “Our point of difference is that our food is ‘minutes fresh’. Every other premium sushi chain boxes their food then keeps it in the chiller for hours. Ours is made fresh to order, every single time.”

The launch includes the offer of 40% off the first three orders using the code WE40 and 50% off all meals the whole opening weekend. APP and online orders only. T&Cs apply.

“Wembley is the perfect place for us to continue our expansion,” says Haran. “This is a popular area, with families, young professionals and clubbers all looking for dine in and delivered meals; quick lunches, early suppers and late-night bites. We are delighted to be arriving here and joining the local community.”