Ed Guest, the new COO of UNLIMITED.

UNLIMITED announces the promotion of Ed Guest to the newly created role of Chief Operating Officer (COO). Previously Chief Financial Officer (CFO) Guest will report to the CEO of UNLIMITED, Tim Hassett.

Effective immediately, Guest will partner with HR and UNLIMITED’s four divisions, Marketing, Digital, Insights & Analytics and Communications to drive the agency’s new principle-based hybrid way of working at Orion House.

He will help support the Executive Leadership Team in further amplifying UNLIMITED’s productivity agenda and market-leading business model. Part of UNLIMITED’s model includes its Human Understanding Lab that delivers integrated solutions to solve clients’ changing challenges.

In his expanded role, Guest will be tasked with advancing UNLIMITED’s already thriving health offering, including leading the successful integration of medical communications consultancy Strategen, which was acquired in May this year.

With over 20 years of international experience as a CFO, working for both corporate and private equity-backed businesses, Guest has extensive experience across a variety of sectors including Marketing Services, Property Services, Oil and Gas, Mining, and Marine and Shipping Consultancy.

Tim Hassett, UNLIMITED CEO, commented: “In his relatively short time with UNLIMITED, Ed had made an enormous, positive impact in his role as CFO. Along the way, he has exhibited strong leadership skills and sound commercial acumen. On top of his core CFO role, which he’ll maintain, he’ll take primary responsibility for executing and implementing our new operating model and he’ll also have commercial responsibility for accelerating our Health agenda. We have great momentum in our business and even more ambitious targets. I know Ed will make a marked impact as we strive to be more efficient, productive, and effective and continue to deliver growth and business advantage for clients.”

Ed Guest, Chief Operating Officer commented: “I’m hugely excited to take on my new responsibilities at UNLIMITED as we enter a new chapter of growth. We have a true point of difference through our Human Understanding Lab and clients are already reaping the rewards. We are expertly set up as a hybrid workforce and it’s a key enabler for further success for growth and culture. I look forward to continuing to work closely with Tim and the hugely talented Executive Leadership Team as we proactively build an exciting and new future together.”

UNLIMITED’s marketing division is headed up by CEO, Chris Mellish and represented by TMW UNLIMITED. Digital has Managing Director Paul Bishop at the helm and is represented by Splendid UNLIMITED. Insights & Analytics division is led by Managing Director, Jane Rudling and includes Realise UNLIMITED and Walnut UNLIMITED. The Communications division is headed up by CEO Will Hart and created from three agencies; Health UNLIMITED, Fever UNLIMITED and Nelson Bostock UNLIMITED.