Untapped Innovation launches R&D toolkit for FMCG teams

R&D product innovation agency, Untapped Innovation, has launched Innovation Gym – a new toolkit to support effective and efficient product development by in-house R&D professionals. 

Created by Untapped Innovation’s founding partners, Innovation Gym turns decades of FMCG R&D experience into guided digital tools that teams can apply directly into real life product development. It aims to support the swift creation of successful products which resonate with consumers. 

Innovation Gym provides a ready-to-use framework for live projects at any stage. It uses eight tools designed specifically to develop better products faster, including the Ideal Product Model and Product Story. Designed as a complete toolkit, it helps teams to clarify product briefs and hone in on what consumers actually want. 

The tools can be used throughout product development to help maximise chances of success from the outset. R&D teams simply work with the tool themselves, using their own research, technical knowledge and project inputs. As a result, processes are more diligent and effective, minimising opportunities for rework or delays.

Deirdre Walters, founding partner of Untapped Innovation, said: “Innovating today is harder than ever – 75-85% of consumer product launches fail. R&D teams need to move faster to develop better products more consistently. With Innovation Gym, we’ve specifically designed the tools to help teams elevate their product development hit rate.” 

“Speed is key within today’s R&D environment but rigour remains paramount,” continues Sally Kemkers, founding partner of Untapped Innovation. “Having spent years directly within R&D and then advising teams ourselves, we understand the challenges and have created Innovation Gym to deliver what R&D teams need right now.” 

Innovation Gym is available on an annual subscription. Additional tools and add-ons including live case studies and project application sessions, plus more seats, can be purchased as required.