Williams Backs Community Through Lowry’s Creative Writing Challenge

Williams, the retailer of BMW across the North West, continues to demonstrate its commitment to the region as a passionate supporter of arts and culture across the community.

This month, Williams proudly supported the 2025 Lowry Creative Writing Challenge, celebrating young voices and creative expression from children aged 7 to 11. Held at Salford’s Lowry Theatre, the event brought together over 300 people for a moving showcase of poetry, playscripts and stories—highlighting the power of storytelling and the importance of nurturing young minds.

Backed by Williams for the second year of a three-year support agreement, the Creative Writing Challenge reflects the company’s belief that investing in creativity is investing in the future. It’s a continuation of the values that define Williams’ approach to everything—from customer service to community impact.

“Supporting Lowry’s Creative Writing Challenge is about more than arts funding—it’s an investment in the next generation,” said Alexandra Cook, Development Director at Williams. “The confidence, creativity and joy these young writers show is a testament to what’s possible when we champion literacy and self-expression. We’re proud to be part of their journey.”

With retail centres across the region, Williams is proud to be recognised not only for its award-winning service and trusted automotive expertise—but also for its people-first philosophy. The company has built its legacy on strong family values, creating fulfilling careers for hundreds of local employees and giving back to the communities it serves.

From partnering with charities such as Maggie’s Cancer Centres to supporting cultural initiatives like the Lowry Challenge, Williams is a regional community employer with over 110 years heritage.

Williams’ commitment to the arts, education, and community outreach shows what The Difference is Williams truly means: leading with values, empowering the next generation, and celebrating the spirit of the region in everything it does.