CarMoney strengthens UK network with new London operation. 

Car dealers across London and their customers are set to benefit from the expansion of CarMoney in London.

The company has announced its latest franchised operation for Greater London. Led by Bailey Spencer and Antonio Hurshid, CarMoney London gives dealerships across the capital access to one of the country’s most comprehensive vehicle-finance brokerage services and the latest technology.

Based in North London, Bailey and Antonio bring more than sixteen years of combined experience in the motor trade. They first worked together at Mercedes-Benz Colindale, one of the busiest dealerships in the region, where they built the partnership that underpins their new business. Antonio began his career with Steven Eagell Toyota before moving to Mercedes-Benz Stevenage and later Colindale, while Bailey entered the industry straight from university at just nineteen.

The pair’s dealership backgrounds give them a clear understanding of the pressures dealers face and the practical solutions needed to keep finance operations running smoothly.

As part of the CarMoney network, customers benefit from a panel of over 20 lenders. The platform compares unbiased offers in real-time, supporting customers with prime to subprime credit backgrounds.

Antonio Hurshid said: “CarMoney stood out to us because of its advanced technology, national brand recognition and unrivalled lender panel. We’ve both seen firsthand how much time and effort dealers spend managing finance. Our role is to take that pressure away so they can focus on what they do best, selling cars and looking after customers. Partnering with CarMoney gives us the tools and backing to do exactly that.”

Bailey Spencer added: “We’re passionate about building long-term relationships with dealers right across London. This is a huge and diverse market with hundreds of dealerships, and our goal is to become the go-to finance partner for as many of them as possible. The response so far has been fantastic, and we’re excited to show what CarMoney London can deliver.”

Backed by the Peter Vardy Group, CarMoney aims to achieve £730 million in annual vehicle finance by 2029, growing organically and through its expanding UK franchise network.

Wendy Taylor, franchise director at CarMoney, welcomed the new partners, saying: “Bailey and Antonio bring the perfect mix of dealership experience, energy and ambition. Their knowledge of the London market and their hands-on understanding of dealer needs are a huge asset as we continue to grow our national network.

“They share our commitment to great service and to delivering real value for our dealer partners and their customers. They have drive and enthusiasm, and are exactly what we look for in a franchise team. We’re delighted to have them as part of the team.”

During its first three months, CarMoney London is focused on building brand awareness and forging a strong network of dealer partners across its extensive territory. While the business launches with Bailey and Antonio at the helm, plans are already in place to expand the team as demand grows.

CarMoney’s model offers dealers direct access to experienced professionals, a broad lender panel and technology designed to simplify the finance process, ensuring a faster, fairer service for both dealers and their customers.