Belgium’s first vodka joins the spirits supplier’s portfolio this month.
Salford drinks firm Ten Locks has added the award-winning Mary White vodkato its portfolio of conscious, premium spirits brands.
Alongside Ten Locks’ collection of innovative brands striving for positive change, Mary White premium vodka (40% abv) is the first vodka from Belgium and celebrates the pioneering legacy of Mary White – the uncrowned queen of New York bootleggers – who turned the male-dominated world of alcohol production in the Prohibition era on its head.
Available now to the UK drinks trade for the first time, Mary White vodka uses an edgy distillate from malt, macerated in tailormade pure grain alcohol from rye and corn. The 100 per cent pure single expression is expertly refined and well balanced with cereal-like notes of bread dough and a touch of lemon spice.
A distinct style of vodka, the malt distillate works in harmony with its citrusy flavour to create a versatile earthiness suited to both classic martinis and experimental cocktails.
Becky Davies, head of commercial at Ten Locks, says:“As a category, vodka is confirmed to be even bigger business in the years ahead. The trade has an incredible opportunity here if they back brands that bring new styles to the fore, while also quenching consumer appetite for drinks that bring more to the table than solely incredible liquid. Mary White Vodka sits in this sweet spot. It’s an exceptional example of a brand with true distinction, enabling our customers to connect with consumers via a newer style of vodka, while appealing to them directly with a beautiful proposition.”
Presented in a deluxe and foliated marble motif bottle to showcase the vodka’s unison of tradition and refinement, and reflect the pristine quality and typical character of the liquid inside, Mary White is a striking and luxurious addition to any spirits collection – at home, behind the bar, and in spirits aisles.
Davies continues:“We predict next year to be quite defining for vodka, and very much expect it to bite back at gin, as consumers branch out into other white spirits.Mary White is positioned to be a driving force of this momentum and open up the category to even more consumers. The brand has successfully united tradition and modernity in one beautiful, luxury expression that is truly innovative. We’re proud to be the first company to bring Mary White to the UK and believe it has huge potential – we very much expect the trade and consumers to get behind it, both in the North West region and across the whole country.”
Mary White Vodka joins Nusa Caña, Applewood Gin, West Cork Irish Whiskey, Salford Rum, Diablesse Rum, Banhez Mezcaland El Tequileñoin Ten Locks’ portfolio of purpose-led, progressive brands.
