Acquisition Announced of UK Fleet Data Champion MIB 

Manchester based data and marketing specialist, Go Live Data, has announced the acquisition of MIB, the leading fleet and automotive data company in the UK. From today, MIB will form part of the award-winning firm’s portfolio, whose current clients include AXA Health, Premier Line and Amazon Business. The purchase is a strategic move by Go Live Data to maintain its position and to drive the UK’s data industry forward.

The purchase means that Go Live Data will add the additional intelligence to its extensive data, enabling them to support businesses already offering fleet based solutions. Examples of such companies include fleet cars, fuel card services, insurance, finance and many other sectors, so they can communicate directly to their respective target market.

Adam Herbert, CEO of Go Live Data said: “We are extremely proud to be the new owners of MIB which has been the market leader in fleet data space for over two decades, specialising in the most accurate fleet information available.
“I’m confident this move will give us the competitive edge in these important sectors, as MIB’s service compliments our ability to provide extensive B2B marketing solutions that go far beyond the purchase of high-quality data. We look forward to supporting new and existing customers in coming years.”

James Urquhart, Managing Director of MIB said: “After over two decades as a leader in fleet and automotive data, we are excited about this new chapter for MIB. Go Live Data represents an excellent opportunity to further strengthen MIB’s capabilities and expand the value we have  provided to our clients for many, many years.

“Go Live Data’s expertise in data-driven marketing and values aligns perfectly with MIB’s vision of delivering unparalleled fleet intelligence. MIB now with Go Live Data, will continue to innovate and support businesses with the most accurate and actionable fleet data in the industry. Our shared commitment to providing best-in-class solutions ensures that our clients will see even greater benefits as Go Live Data now take the reins. I would like to thank Adam and Tim personally for this opportunity, and I can’t wait to see what’s next for MIB”

Launched in 2020 by Adam Herbert and Tim Langley, Go Live Data has developed its own technology to provide an extensive corporate database of UK Plc and Ltd. companies, resulting in B2B marketing campaigns that grow clients’ businesses across many sectors including fleet, truck and transport and commercial vehicle. It’s ethical approach to recipients is what also sets it apart, alongside it’s unparalleled knowledge of digital marketing.

This acquisition represents a significant milestone for Go Live Data, as it continues to expand its services in the UK and internationally, driven by a demand for marketing to UK companies. The move reinforces its commitment to delivering value and results for clients and is a progressive step-forward for data, in the fleet and automotive industry.