North West marketing agency maintains strong business performance during months of lockdown

North West marketing agency, ICG has continued to maintain high client service levels during the difficult trading conditions of lockdown.

The agency has supported clients in a wide variety of ways, from launching new websites, providing vital communications and helping clients prepare for a return to the new normal with Covid-19 secure working arrangements.

ICG’s commitment has led to it being shortlisted in the new Global Digital Excellence Awards as a finalist for Global Integrated Digital Agency of the Year – Small.

The newly created virtual awards celebrate and reward exceptional digital campaigns, businesses and talent despite the unprecedented and challenging times.


ICG’s design, digital, PR and social teams have responded swiftly to urgent requests for help from companies employing key workers and providing vital services.

Our designers produced posters for telent, a leading technology company, to communicate with members of the public about its work to support mission-critical networks and reinforce messages about social distancing.

A ‘Thank You NHS’ truck livery went live for client Huntapac Produce, which specialises in growing, packing and distributing root vegetables, brassicas and salads.

In the education sector, we have been supporting Blackpool and The Fylde College, Language Schools International, League Football Education and EPSL Educational Printing Services.

We are currently helping the marketing team at Blackpool and The Fylde College implement social media advertising campaigns about further and higher education courses starting in September 2020.

For Blackburn based EPSL Educational Printing, we have created new web content and social media messaging to target parents who are home schooling.

In the business sector, ICG has supplied communications for clients across many different industries to reassure and advise their customers.

We have provided virtual 360-degree tours and developed automated digital brochures for a commercial property business which could no longer show potential buyers around a property.

For retail clients we have been providing social media support while in-house staff have been furloughed.

As shops and tourism centres begin to open up from lockdown, ICG’s PR team has been giving media briefings and updates.

Creative Director, Simon Couchman, explained: “Our teams have adapted to the new ways of working.

“Through all the disruption, our teams have never failed to deliver with no deadlines missed, impressive results achieved and clients fully supported.

“With staff juggling complex projects such as website builds with home schooling and digital marketing campaigns being created on the kitchen table, it’s been a challenging time.

“There are more challenging times ahead and we will continue to go above and beyond to meet the needs of our clients.”